About Navi
Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.
Founders: Sachin Bansal & Ankit Agarwal
Know what makes you a “Navi_ite” :
1.Perseverance, Passion and Commitment
• Passionate about Navi’s mission and vision
• Demonstrates dedication, perseverance and high ownership
• Goes above and beyond by taking on additional responsibilities
2.Obsession with high quality results
• Consistently creates value for the customers and stakeholders through high quality outcomes
• Ensuring excellence in all aspects of work
• Efficiently manages time, prioritizes tasks, and achieves higher standards
3.Resilience and Adaptability
• Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility
Responsibilities :
• Scale the brand’s social media channels by crafting and ideating strategies to boost brand visibility, engagement, and reach.
• Ideate and script engaging content that aligns with the brand’s voice and appeals to the target audience.
• Participate in video content creation, bringing authenticity and personality to the brand's social media presence.
• Plan and launch social media campaigns that drive marketing objectives, including product promotions and brand storytelling.
• Analyse and track the performance of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.
• Collaborate with content, design, and marketing teams to ensure a unified brand message across all channels.
• Identify, engage, and manage relationships with influencers to amplify the brand's message and reach.
• Work with influencer agencies to create and manage campaigns that align with brand goals and resonate with audiences.
• Create detailed briefs for influencers, ensuring content consistency and quality.
Key Skills Required :
• 6-7 years of relevant experience in social media management and influencer marketing.
• Proven track record of scaling social media channels successfully in previous roles.
• Proven ability to ideate, script, and produce engaging social media content, including video.
• Experience in identifying, engaging, and managing relationships with influencers and influencer agencies.
• Innovative and creative approach to content creation and campaign management.