Hiring Manager - Satish Roy
Team - Growth
About Navi
Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.
Founders: Sachin Bansal & Ankit Agarwal
Know what makes you a “Navi_ite” :
1.Perseverance, Passion and Commitment
• Passionate about Navi’s mission and vision
• Demonstrates dedication, perseverance and high ownership
• Goes above and beyond by taking on additional responsibilities
2.Obsession with high quality results
• Consistently creates value for the customers and stakeholders through high quality outcomes
• Ensuring excellence in all aspects of work
• Efficiently manages time, prioritizes tasks, and achieves higher standards
3.Resilience and Adaptability
• Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility
Location: Bangalore, India
Key Responsibilities:
-Create and implement a digital marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
-Experience in Performance Marketing. Handle Acquisition & remarketing via Google(App Marketing & Search), Facebook, Affiliates, Partnerships, Programmatic etc.
-Customer Relationship Management across all the channels(PNs, Email, SMS, RCS, WhatsApp, In-app widgets) & touch points in the user's lifecycle to increase engagement, cross sell new products & generate incremental revenue.
-First principle framework for LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data.
-Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
-Work with data science, product, engineering & business teams to drive new features & framework implementation.
-Monitor and report campaign performance and key success metrics.
-Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
-Coordinate with internal stakeholders for templates, creatives, and business approvals.
-Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.
Qualifications:
- 4+ years experience across Performance Marketing, Google & Facebook Ad platform, CRM, Mo-engage/Clevertap platforms, MMP, category management or marketing roles with a very good grasp on analytics, customer understanding & content.
- Proven experience in marketing, with a track record of driving growth at scale;
- Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.
- Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.
- Adaptability to navigate the evolving marketing landscape and explore new trends and technologies.
- Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.) is preferred.