About Navi
Navi is one of the fastest growing financial services companies in India in the UPI space, providing Personal & Home Loans, Insurance and Mutual Funds with a digital first approach. At Navi, our mission is to build financial services that are simple, accessible and affordable.
Founders: Sachin Bansal & Ankit Agarwal
Know what makes you a “Navi_ite”:
1. Perseverance, Passion and Commitment
● Passionate about Navi’s mission and vision
● Demonstrates dedication, perseverance and high ownership
● Goes above and beyond by taking on additional responsibilities
2. Obsession with high quality results
● Consistently creates value for the customers and stakeholders through high quality outcomes
● Ensuring excellence in all aspects of work
● Efficiently manages time, prioritizes tasks, and achieves higher standards
3. Resilience and Adaptability
● Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility
Key Responsibilities:
● Develop and implement a comprehensive PR and media strategy aligned with business objectives, ensuring a consistent brand message across all platforms.
● Come up with plans and execute out-of-the-box PR strategies that challenge the norm about what PR can be, in this industry.
● Constantly be on the lookout for stories that can be pursued across all of Navi’s businesses by regularly interacting with teams and key stakeholders.
● Build and maintain strong relationships with key media outlets and journalists, with the aim of securing positive media coverage and managing press releases, interviews, and feature stories.
● Ensure brand consistency across all communications channels and manage public perception for Navi and its products.
● Execute and oversee the creation of content, including press releases, articles, newsletters, social media posts, and speeches for senior executives. Ensure that all content aligns with the brand's voice and messaging.
● Develop and execute crisis communication strategies, providing guidance and leadership during sensitive situations to protect the company’s image and reputation.
● Regularly interact, evaluate and work with the PR agency to achieve Navi’s PR objectives.
● Analyze the effectiveness of PR campaigns and communications strategies, providing regular reports on media coverage, public sentiment, and communications metrics.
Preferred Candidate Profile:
● Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. A master’s degree is a plus.
● 5+ years of experience in PR and communications. Start-up experience is a plus, but not mandatory.
● Proven track record in developing and executing successful PR campaigns and experience working with and managing PR agencies.
● Strong relationships with media outlets and a deep understanding of media relations.
● Excellent verbal and written communication skills, with the ability to create compelling content.
● Experience in crisis communications and reputation management.
● Ability to work under pressure and manage multiple projects simultaneously, while constantly aiming to raise the bar for PR at Navi.
● Familiarity with digital communications tools and platforms (e.g., social media, content
management systems).
● High level of professionalism, integrity, and discretion when handling sensitive and confidential information.